Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
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“If we keep doing what we’ve been doing, then we’re going to get what we’ve got—and what we got ain’t working.”
ICON Co-founder/CEO and proud Texan Jason Ballard believes that a radically different approach to construction holds the key to creating affordable housing and solving homelessness for the entire globe.
This week on How I Built This Lab, Jason’s venturesome path to inventing advanced technology that prints disaster-resilient homes from concrete—at a fraction of the traditional time and cost. Plus, a look at the Moon for more of Earth’s building solutions...
This episode was researched and produced by Carla Esteves, with music by Ramtin Arablouei.
It was edited by John Isabella. Our audio engineer was Neal Rauch.
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