Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
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There's a Brooks Brothers store across the street from the World Trade Center in New York. Shortly after the attacks on September 11, a young doctor named Sandeep Jauhar headed to ground zero to help. He ended up at the store, which was transformed into a makeshift morgue. Suddenly, he’s put in charge, which was the last thing he wanted. This is a story of ties and white collared shirts, and how heroism is often improvised.