Dive into the world of Go-To-Market (GTM) strategies with "GTM by the Numbers," where we decode the metrics that make markets move and revenues rise. Each episode, join us as we uncover the most effective tactics and strategies that top GTM leaders are using to shape the future of sales, marketing, and customer success. From detailed discussions with industry experts to tactical insights that you can implement today, this podcast is your essential guide to mastering the numbers that drive revenue success. This is brought to you by the Benchmarkit.ai podcast network.
In this episode of GTM by the Numbers, host Brandon Redlinger chats with Anthony Kennada, former CMO at Gainsight, Hopin and Front. He has now turned CEO and held that position at AudiencePlus and currently at Goldenhour.
Anthony shares a radical rethink of what it means to build brand in the age of AI. While many B2B companies still treat brand as fluff, Anthony argues it's the last true differentiator. In a world where features can be copied and campaigns automated, emotional connection and human experience become strategic levers.
From orchestrating the unforgettable Pulse conferences at Gainsight to launching the audience-first GTM playbook at Audience Plus, Anthony breaks down how brand, content, and events come together to drive real revenue outcomes.
What you’ll learn in this episode:
- Why 80% of traditional marketing will be automated, and what’s left for humans to own
- The 3 pillars of "Brand Humanity" and why every company needs to start here
- How to build audience before product (and why it leads to better launches)
- What most companies get wrong about category creation
- Why the CEO (not the CMO) is the true owner of brand
- How to activate emotional connection at scale (even in enterprise GTM)
- A framework for building internal alignment around brand-led initiatives
- When events are worth the budget, and when they’re not
If you’re a founder, CMO, or marketing leader wrestling with how to differentiate in a noisy, AI-saturated world, this episode offers clarity, conviction, and a blueprint for brand-led growth.
Connect with Anthony on LinkedIn linkedin.com/in/akennada
Connect with Brandon on LinkedIn at linkedin.com/in/brandonredlinger
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