An anthology of the understated moments of Hip-Hop history that helped propel the once underground culture to become the biggest genre of music in the world. Hosted by esteemed Hip-Hop journalist, Sean Kantrowitz (Okayplayer, The Questions).
Before the Sprite "Obey Your Thirst" campaign, Hip-Hop in advertisements was perceived as "corny". In this episode of Gold Rush, Sean Kantrowitz talks to the people involved in the making of this legendary, game-changing campaign, as well as the artists featured in the spots, to discuss what made this such an important part of Hip-Hop history.
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