Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
In this episode, Sota Watanabe dives into how Sony's foray into Web3 with Sonieum, tackling issues like royalty payouts while aiming to make Web3 more user-friendly.
Sota Watanabe, Director of Sony's blockchain initiative and CEO of Startale, joins the show to discuss Sonieum, Sony's new blockchain project. He shares insights on how blockchain technology could revolutionize the entertainment industry by empowering creators and solving issues like royalty distribution. Watanabe also discusses the challenges of achieving mainstream adoption of Web3 technologies and why Asia is at the forefront of blockchain innovation.
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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