We're thrilled to introduce our latest guest, Laurie Keith, VP of Emerging Media and Technology at Ad Council. Laurie joins us to delve into their collaborative efforts with a diverse range of companies spanning various industries and technologies, all aimed at crafting impactful social campaigns.

The Ad Council is a nonpartisan nonprofit that works with brands, creative agencies and media companies via pro bono or donated media bringing awareness to topics like mental health and diversity and inclusion. The Ad Council is responsible for some of the most iconic campaigns like Smokey Bear and McGruff the Crime Dog.

Don't miss this week's episode, where you'll discover how they're igniting action on vital issues using technology, the Metaverse, and Web3.

Links mentioned from the podcast:

Roblox wants to be a dating app

Top Generative AI Statistics for 2023

Mila Kunis Web Series Stoner Cats Faces SEC Enforcement Action for 'Unregistered' NFT Offerings

Smokey Bear YouTube

Laurie’s Twitter

Ad Council Website

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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