Welcome to Forward Motion, the official podcast of the Tourism Industry Association of Ontario (TIAO). This is your go-to destination for insightful conversations, expert perspectives, and inspiring stories that drive Ontario’s tourism industry forward.
Each episode, Andrew Siegwart sits down with industry leaders, policymakers, business owners, and trailblazers who are shaping the future of tourism in Ontario. We’ll explore key trends, innovative strategies, and the challenges and opportunities facing our sector—from sustainability and workforce development to marketing, accessibility, and the latest government policies.
Whether you're a tourism operator, entrepreneur, community leader, or simply passionate about the industry, Forward Motion keeps you informed and inspired. Our goal is to foster collaboration, spark new ideas, and celebrate the resilience and creativity that make Ontario a world-class destination.
Join us as we navigate the evolving landscape of tourism, share success stories, and highlight the voices driving positive change. Because in this industry, staying ahead means always moving forward.
Hit Follow or Subscribe on your podcast app now and be part of the conversation. The future of Ontario tourism starts here!
Andrew Siegwart speaks with Lauchlan Rogers, Chief Marketing Officer at Destination Ontario, about his journey from academia to leading the province’s tourism marketing strategy. Rogers shares how his early studies in anthropology, human geography, and GIS led him into digital strategy roles and eventually to Destination Ontario, where he advanced from social media advisor to CMO. He reflects on the challenges and innovations during the pandemic, including global content management and recovery planning. The conversation focuses on the creative strategy behind the new “We Stand” campaign, emphasizing themes of provincial pride, wellness travel, sustainability, and the impact of AI on marketing. Rogers highlights the importance of dynamic partnerships, powerful storytelling, and understanding consumer behavior to drive tourism growth across Ontario. Listen for valuable insights for tourism professionals and destination marketers aiming to adapt to evolving travel trends and promote all of Ontario’s experiences.
Forward Motion thanks its partners support of this show:
Destination Ontario
Ontario Travel & Tourism Monthly
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