Samuel Zien - Sam the Cooking Guy

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Food & Beverage Magazine: Industry News Now is a fast-paced briefing for chefs, operators, beverage professionals, brand leaders, and investors who need to stay ahead of the latest developments in food, beverage, and hospitality. Each episode cuts through the noise with curated headlines, market moves, menu trends, product launches, funding news, policy shifts, and on-the-ground intel from Food & Beverage Magazine’s global network of contributors and “friends in the business.” In 15–20 minutes, listeners gain the context behind the news, understand its implications for their restaurants, bars, brands, and portfolios, and are informed about the one or two key moves they should consider making before the next service or strategy meeting. Designed for busy decision-makers, this is where industry news turns into a competitive advantage

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Sam the Cooking Guy is an everyday guy who has found a way to make cooking casually understandable. With no fancy equipment and by speaking English instead of ‘chef-speak,’ I’m sort of the everyman of cooking. I have two shows, the TV show SAM THE COOKING GUY airs on YUR VIEW with COX, and my online show, STCGO. Both are shot right in my house – and I cook with my kids, dogs – just like we all do. There’s no fois gras… no white truffle oil, no ‘Peruvian mountain-raised squab in sesame-lime-soy marinade stuffed with braised forest turnips and wild enoki mushrooms in a hand pressed plum and raspberry glaze’. I’m just a regular guy, using regular words showing how to cook easy, great food… Food that’s ‘big in taste and small in effort’. It’s a handful of ingredients and a few steps – that’s it. This is a cooking show “for the rest of us,” I like to say.

#SamZien #Samthecookingguy #BetweentheBuns

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