Created and hosted by The Athletic's Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game.
While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S.
Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation.
Thanks for listening!
– Asli and Michael
Crack open a cold one with Asli Pelit and Michael LoRé as they explore the other partnership in soccer: beer and the beautiful game. From World Cup sales spikes to European pub madness, beer brands are redefining sports marketing. This week, they sit down with Ricardo Marques, SVP of Marketing at Michelob ULTRA, to unpack how the brand kicked its soccer strategy into high gear—and why “fit beer” is scoring big with Gen Z, MLS fans, and global tournaments alike. Cheers to smart branding and beautiful football.
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