Created and hosted by The Athletic's Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game.
While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S.
Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation.
Thanks for listening!
– Asli and Michael
Mexican soccer kit brand Charly is stepping onto U.S. turf. In this episode, hosts Asli Pelit and Michael LoRé sit down with Matthew Bickham, Charly’s Commercial Sales Director, to unpack the brand’s bold entry into the U.S. market through a strategic partnership with the USL. From tapping into local fan culture to crafting custom kits and forging authentic team collaborations, Bickham shares how Charly plans to stand out in the most competitive sports market in the world.
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