Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.
00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers
00:43 Diving Deep into AI: Red Pill or Blue Pill?
01:35 The Evolution and Impact of AI on Society
05:27 AI's Practical Applications and Limitations
08:15 AI in the Workplace: Enhancing Efficiency and Creativity
13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations
18:04 Government's Role in AI Regulation and Future Predictions
22:41 AI in Marketing: Embrace or Be Left Behind
25:08 Vendor Management and Investment Advice in the AI Era
29:34 Embracing Failure and Experimentation in AI
34:19 Parting Wisdom: Staying Ahead in the AI Game
#aimarketing #marketingai #data
Linkedin: @CMOConfidential
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Youtube: @CMOConfidential
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