If it’s about sports and there’s a China angle, we’ll talk about it in the China Sports Insider Podcast. Mark Dreyer is the China Sports Insider. He’s worked for Sky Sports, Fox Sports, AP Sports and many others, and has covered major sporting events on five continents, including three Olympic Games 2008-12. He has been based in China since 2007. Produced and hosted by Haig Balian, a journalist and filmmaker who hosts and produces The Beijing Sessions podcast.
In this week’s episode, the WTA pulls out of China. What does this mean for the ATP, the IOC, and the Olympics? (00:48) Formula One’s chief says it’s “100% realistic” for a second China race to be added to the calendar. But when? And where? (5:38) and Mark shares some inside information about the Chinese men’s team ahead of the IIHF’s decision on Olympic participation. (9:12)
Our guest this week is Stephanie Hsiao. She’s NFL China’s marketing director. We touch on whether the NFL will play a meaningful game in China, (17:44) why it’s important to develop football in China at the grassroots level, (21:16) the competition with other sports for time and mindshare (26:50), Tom Brady’s Mandarin-language web series and its impact on other NFL players (28:59), amplifying the NFL’s message on Chinese social media (32:21), how ASU's Jackson He has galvanized the Chinese public (34:20), how fans watch the NFL in China (37:13), developing an 800-word glossary of Chinese football terms (39:45), and plans for bringing NFL players to China post-Covid. (43:55)
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