Tracy Thayne of Digital Exhaust joins host Peter Stevenson and Alysha Smith of modern8 + a8ency to talk about mentorship, why building a quality buyer persona is invaluable to a marketer and why using data correctly is the secret to great marketing. . - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.