Tim Garrrick of Layton Construction joins host Peter Stevenson and co-host Alysha Smith of modern8 and a8ency to talk about marketing in the construction industry, why the job is so different from other marketing jobs, why understanding a client pain point is the key to developing great proposals and what the future holds for marketing in the AEC industries. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.