Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.
Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.
It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.
The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness.
Niether dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate America too.
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