Broadcast Dialogue is Canada’s broadcast industry publication of record. Published weekly via controlled email circulation and online, Broadcast Dialogue delivers the most comprehensive industry reader base in Canadian media.
One of the phenomenons of the pandemic has been the rise of TikTok. The short form video app is now being used by 15% of Canadian social networkers according to the latest Media Technology Monitor (MTM) data.
Shannon Burns, evening host at Toronto's CHUM 104.5 and iHeartRadio Nights on Virgin Radio stations across the country is one of the creators who has experienced a meteoric rise on the app.
By the time most of you listen to this podcast, she will have closed in on 400,000 TikTok followers.
On this episode of Broadcast Dialogue - The Podcast, we talk to Burns about her radio journey, becoming a TikTok creator, and embracing multimedia.