Broadcast Dialogue – The Podcast dives deep into the ever-changing world of radio, television, and digital media. Each episode features interviews with industry leaders, innovators, and rising stars, exploring everything from the latest technological advancements to the ongoing impact of broadcasting on society.
We last spoke with Vista Radio President Bryan Edwards in February 2024 as the company announced it was set to acquire 21 stations from Bell Media in British Columbia as part of BCE's divestiture of 45 radio stations.
More than one year later, Vista is now operating those stations, officially becoming the second largest radio group in the country.
We welcome Bryan Edwards back to the podcast to talk about the ownership transition and major rebrand effort as those stations and their employees join Vista, as well as his continued optimism about radio's viability.
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