Bryony Deery has access to some of the most inspirational entrepreneurs, celebrities, thought-leaders, athletes and experts through her Pilates journey. She now takes these short conversations to deeper discussions, beyond the mat. Expect full disclosure moments, life hacks to level up your routine and stories to activate your dreams with no gate keeping allowed.
Add motivation to your week, with a new episode every Thursday.
In this episode, I sit down with Aimee Smale, Founder and Creative Director of the viral fashion brand, Oddmuse. Aimee first embarked on a fashion career at ASOS, where she honed in on her experience and knowledge in order to set up her own incredible brand. In September 2020, Aimee saw her opportunity and went for it. With her fierce discipline, motivation and a clear strategy in mind Aimee’s side hustle quickly became a very successful brand, selling out pieces as fast as they landed. Aimee gives us a full insight into her business from best strategy practices, her biggest viral moments, why she loves to share her story on social media and why an overnight success doesn’t exist.
IG: aimeesmalex
TT: aimeesmalex
Website: https://oddmuse.co.uk
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