Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an FBA owner himself at one time. Listen in for various Amazon marketing topics such as:
- How to optimize based on price point
- Segmenting your PPC budget & KPI's for Offensive & Defensive strategies
- How we use DSP after big traffic days, like Black Friday & Cyber Monday
- Plus Keith's life hacks for the home office - check out his set up!
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