Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should be, to the type of audio to play over it, and the best copy for conversions and attracting New-to-Brand customers. If you've wanted to explore more of Sponsored Brand and Sponsored Display, Brenton has tons of wisdom to jumpstart your efforts.
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