Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.
In this episode:
- How we prioritized 13,000 ASINs with limited budget
- The role Sponsored Brand video and product collections play in apparel
- Why branded spend went down but branded search went up
- How seasonal campaigns (like Father’s Day) were built and scaled
- Conquesting strategies using competitor search terms
- When we lean on creative assets vs Amazon’s AI tools
- What brand metrics + Nexus helped us uncover
Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon
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