Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming.
Covered in this episode:
- Why video is the next big frontier for Amazon ads
- How AI is making creative faster, cheaper, and more accessible
- The real reason your product detail page impacts your AI-generated ads
- Why “progress over perfection” is key here
- How AI could level the playing field for small brands and help big brands scale
Connect with Jay Richman
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Learn more about Creative Studio
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