Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media.
Here’s what we're covering:
- Why incrementality is about more than new customers.
- How to measure true ad performance (beyond inflated ROAS).
- The biggest risks for brands still stuck on traditional metrics.
- How Incremental is changing the game with faster, smarter insights.
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Learn more about Incremental
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