Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?
Nick shares his insights on how brands can optimize their ad spend, streamline their product listings, and avoid the common (and costly) mistakes that often derail Q4 success. From inventory management to refining your creative assets, they're covering what you need to know to stay competitive and boost your sales during the most crucial part of the year.
Key Topics Discussed:
- Planning for Q4 success with inventory management and data
- How to structure your ad campaigns for Black Friday and Cyber Monday
- The importance of listing optimization and testing creative assets ahead of Q4
- Using historical data and trending keywords to outpace your competitors
- Tips for standing out in crowded markets and making the most of your ad budget
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