Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:
- How to continue growing mature brands
- How to prevent your own brands from competing with themselves
- Importance of clean structures & nomenclature in your advertising
- Scaling with a team & processes as your catalog grows
- What a dream brand to acquire looks like
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