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Hey Besties! Today, Violetta sits down with BelliWelli founder Katie Wilson. Katie shares how her love for chocolate cookies and not being able to eat them during her pregnancy led to the creation of her very first product. When she shared it with her community, she realized there were so many girls with gut issues, even hot girls have gut issues.
Let's listen to Violetta and Katie go through the ups and downs of being a woman entrepreneur with gut issues dealing with growing a business, overcoming a health crisis, and becoming a rapidly growing brand.
What to Listen For:
- 00:00 Intro
- 02:38 Did you personally have gut issues?
- 04:06 Signs that you have gut issues
- 06:37 Suffering from gut issues throughout pregnancy
- 09:53 How one chocolate chip cookie changed everything
- 11:18 Getting funding from angel investors
- 13:59 First packaging, deck presentation
- 17:20 Finding more investors
- 20:55 The greatest piece of advice
- 22:14 Things happened while preparing for the product launch
- 28:11 Everyone hated Stevia in the BelliWelli bars
- 33:17 How did you approach the product?
- 38:51 Building a company next to bunch of friends
- 39:48 Hot girls have IBS campaign
- 42:49 Secret sauce to successful billboards
- 50:25 Inspiring stories from customers
- 53:46 Talk about why something isn’t working rather than what’s working
- 57:40 What is keeping the business successful?
- 01:00:04 We love feedback!
- 01:01:47 BelliWelli is at Target
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