AI to ROI is a podcast that shares how enterprises translate AI investments into measurable business value. Hosted by Ray Rike, Founder and CEO of Benchmarkit, the show features senior enterprise leaders and AI software executives who share how AI initiatives move from pilots to production, and how ROI is actually measured and achieved. In addition, each week, we publish a bonus episode with AI to ROI Newsletter co-author, Peter Buchanan to discuss the Big Story of the Week.
The AI to ROI podcast is the evolution of the original "Metrics to Measure Up" podcast.
Martyn Lewis, author of How Customers Buy and Why They Don't: Mapping and Managing the Buying Journey DNA shares his insights from interviewing thousands of buyers.
Martyn shares how The Buying Journey trumps the Sales Process, and that Buyers do not typically buy logically or rationally.
Other topics include why your value proposition is just not enough and assuming that you understand the buyer journey is so dangerous.
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