After months of it being an open secret that Facebook was looking to reduce its emphasis on news, parent company Meta announced this month it would be “deprecating” news on the platform in the UK, France, and Germany beginning in December.

While publishers likely saw this coming, it is just the latest bit of news in what has been a challenging year for the digital publishing industry.

Ozone CEO Damon Reeve joins Jack Benjamin to discuss the state of news publishing and how publishers are navigating a pivot away from relying on social media for audience growth and toward building up their own brands, as well as how advertisers can help support a transitioning industry.

The pair also speak about consumers' waning trust in news, advertisers' trust in publishers, and how outlets are working to diversify their revenue.

"If brands took an active interest in knowing where their advertising spend goes, very quickly you would see that spend gravitate towards places that are trusted and safe," said Reeve.

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This episode was edited by our production partner Trisonic.

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