Bísness School
Ricardo Sucre and Gabriel González: The recipe for a Latino hard seltzer
Ricardo Sucre, Gabriel González and Gustavo Darquea experienced culture shock when they came to the United States from South America for college. It wasn't just the language or the food — it was what college students drank that was surprising. Beer, vodka and hard seltzers reigned, while rum was nowhere to be found. After graduating from college, the trio decided to create a hard seltzer that was distinctly Latino. Ricardo Sucre and Gustavo Darquea explain how the idea for Casalú, a rum-based hard seltzer, was born — and how they took it from a SodaStream to stores all over Florida and Nevada.
Original photo for episode cover art taken by Irma Fragkogianni - Matsa from Endeavor Miami.
Follow Casalú at @drinkcasalu and learn more at casalu.com.
Follow Fernando Hurtado at @byfernandoh.
This episode was produced by Fernando Hurtado and edited by James Jeffrey.
