Bísness School
Paloma Hecht and Charlie Guerrero: How they helped make Sofía Reyes a Spanglish music pop star
How do you make a Spanglish music star? Charlie Guerrero and Paloma Hecht don't have a formula, but they know what's worked for them. "Authenticity," they say. The duo, who managers singer Sofía Reyes, explains what drove them to make music mixing English and Spanish when executives told them that was a bad idea and they share how they've produced massive hits with artists like Jason Derulo, De La Guetto and Wisin with their company, MITH Media.
Follow Paloma and Charlie at @palomahecht and @charlieguerrero.
Follow MITH Media at @m.i.t.h.media.
This episode was produced by Fernando Hurtado and edited by James Jefferey.
