After recording episode 19 with Mike, we kept hanging out and started talking about the NBA and the "stories" that different players and brands experience and are telling through their brands. If you're a fan of the NBA you might like this one. It is a bit off our normal IMPOSSIBLE topics, so you might not either (don't worry, there's a new pod coming Tuesday on our regular schedule).

This is a bit experimental - but let me know what you think and if you like them we might do do more "bonus" episodes on tangential interesting topics (let me know).

Listen to this week's regular episode with Mike on telling and living a great story here.

If you liked this episode, let me know and we'll do more "bonus" episodes with guests down the road.

Twitter @JoelRunyon | @impossiblehq

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