The Wolf Den focuses on starting and growing a new business and interviews others who are influencing the business of new media. Part of the fun is hearing about the behind the scenes building of Earwolf.
Stuart Last, Chief Operating Officer at Audioboom, joins Lex on the Wolf Den. Stuart discusses Audioboom’s failed “reverse takeover” of Triton Digital and the effect it’s had on the company. They also discuss the difficulties of building a creative content company at the same time as an in-house ad sales operation, and the results of the second annual IAB podcast revenue study.