What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.
Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry.
As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary?
This isn’t just a podcast. It’s a wake-up call.
The Media Roundtable limited series: “What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing.
Dan Granger (CEO, Oxford Road and Veritone One) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a ‘podcast’ is in 2025. This episode is a culmination of all that work: a debate to finally forge one definition to rule them all.
“ It's such an American idea, this democratization of voices–this fact that now there is actually representation of interests that were underserved for so long.”
Together we're talking: Consumers vs the Industry, the Spirit of Podcasting, Video Inclusion, and more. Let's dig in.
