What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.
Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry.
As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary?
This isn’t just a podcast. It’s a wake-up call.
Presenting The Media Roundtable Limited Series: “What’s a Podcast? – The Extended Interviews.” This week we have a guest who’s not only influential in podcasting history but in Oxford Road history too.
While conducting interviews for the series, Dan Granger (CEO, Oxford Road and Veritone One) got a chance to sit down with audio legend Adam Carolla (Host of The Adam Carolla Show).
“ Big picture, the people with the voices and the people with the ideas are gonna win. That's what makes it pure.”
Together they talked: Audio Magic, Betting on Yourself, Podcasting’s Meritocracy, and more. Let’s dive in.
