What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.
Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry.
As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary?
This isn’t just a podcast. It’s a wake-up call.
Ah, podcasts–those “little masterpieces for your ears.”
We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be.
Dan Granger (CEO, Oxford Road and Veritone One) hosts:
Larry Rosin (President, Edison Research)
Hilary Ross Shafer (VP, Podcast and YouTube Influencer, Veritone One)
James Cridland (Editor, Podnews and Podcast Business Journal) and
Nick Giorgio (Director, Media and Customer Acquisition, SimpliSafe)
”Podcasting's unique selling point has always been that it's something for your ears when your eyes are busy.”
The team’s talking: Podcasting’s Identity Crisis, Podcast Growing Pains, and CAO ad outlook. Let’s dive in.
