The founders of WeWork thought they were on the brink of making history. The company was valued at $47 billion dollars, it was ready for a huge IPO, and its charismatic CEO Adam Neumann thought they were going to change the world. Adam had a prophet-like vision for WeWork that he sold to some of the world’s savviest investors -- but did his vision ever match the company's reality?
Hosted by David Brown of the hit podcast Business Wars (and former host of NPR's Marketplace), WeCrashed is a six-part series about the rise and fall of WeWork. It’s a story of hope and hubris, big money and bigger screwups, and the lengths people will go to chase “unicorns.”
Adam Neumann was living the dream - flying on private jets, head of a company worth billions. He’s being welcomed into a very exclusive club of real estate moguls. Yet even he must acknowledge that the “Spirit of We” is starting to fade as the company grows, especially among the rank-and-file employees. Some WeWorkers are even wondering if they’ve inadvertently become part of a cult.
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