The founders of WeWork thought they were on the brink of making history. The company was valued at $47 billion dollars, it was ready for a huge IPO, and its charismatic CEO Adam Neumann thought they were going to change the world. Adam had a prophet-like vision for WeWork that he sold to some of the world’s savviest investors -- but did his vision ever match the company's reality?
Hosted by David Brown of the hit podcast Business Wars (and former host of NPR's Marketplace), WeCrashed is a six-part series about the rise and fall of WeWork. It’s a story of hope and hubris, big money and bigger screwups, and the lengths people will go to chase “unicorns.”
“Let’s build the largest networking community on the planet.” That was the email Adam Neumann sent at 1am to one of WeWork’s very first employees, before they had even a single tenant. So how do you turn a scrappy startup into a global empire? If you’re WeWork's CEO, you rely on charm, chutzpah, and a bottle of Johnnie Walker Black.
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