The Tuck Knowledge in Practice podcast is produced by the Tuck School of Business at Dartmouth. The podcast features interviews with Tuck faculty about their research and teaching, and the story behind their curiosity.
In this episode, we talk with marketing professor Peter Golder about how to foster creativity and his new elective course: Creating Winning New Products and Services. In this course, Golder teaches MBA students a “process for identifying market opportunities, creating new product or service ideas, and turning those ideas into valuable new products and services.” One crucial step in this process is learning how to think creatively, which is actually a skill that can be practiced and honed.
