<p>The #1 Evidence Based Growth Podcast on the Internet. The Science of Success is about the search for evidence based personal growth. It's about exploring ways to improve your decision-making, understand your mind and how psychology rules the world around you, and learn from experts and thought leaders about ways we can become better versions of ourselves.</p>
This is the FINAL episode in a six-part series on "The Science of Success" titled WEAPONS of INFLUENCE, based on the best-selling book “Influence” by Robert Cialdini. Each of these weapons of influence are deeply rooted and verified by experimental psychology research (of which you'll get a ton of amazing examples).
Today you’re going to learn about Scarcity Bias, and what happens when you take people’s cookies away; how changing a single phrase drove six times more sales; and why open outcry auctions turn your brain into mush. Like many of the weapons of influence, this is something we intuitively know and understand, but often don’t realize how powerful it is or how much it impacts our decisions at a subconscious level through daily life.
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