Think bigger. Create better. Live smarter. Ideas are coming at you every day from all directions. Where do you even start? Hosted by Rufus Griscom, and featuring Malcolm Gladwell, Susan Cain, Adam Grant, and Daniel Pink, THE NEXT BIG IDEA brings you groundbreaking ideas with the power to change the way you see the world.
What you see is what you get, right? Nope. In his mind-bending new book, "The Case Against Reality: Why Evolution Hid the Truth from Our Eyes," Don Hoffman argues that what we see, smell, touch, and taste are illusions. Reality, he says, is just an interface, like a computer desktop, built by our brains to conceal complexity. Hoffman offers us the red pill and invites us into "The Matrix" — the surreal, flickering, unreliable "real" world.
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