The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.
Hosted by editor-in-chief Omar Oakes and reporter Jack Benjamin, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.
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Omnicom Media Group’s head of futures Phil Rowley has recently joined The Media Leader‘s stellar list of regular columnists. His debut column argues that predictions can still be highly useful even when they’re wrong.
Rowley speaks to Omar Oakes about the science of predicting, whether predictions are getting harder and whether brands are becoming more conservative when it comes to innovation in media and marketing.
Of course there is a lot to say about what’s happening at Twitter under the rule of Elon Musk, as well as Meta’s huge investment in the “metaverse”.
Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.
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