Supercharged is an investigative series exploring power, conflict, and the people who are driving change. Season one examines the electric vehicle market and how Tesla is forcing the entire automotive industry to adapt and rapidly embrace an electric future.
Tesla inspires brand loyalty that other vehicle manufacturers can only dream of. Some are inspired by their performance, others are touting the green credentials. It's a loyalty that is somewhat similar to Apple. So is Tesla the Apple of the motoring world?
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