Stanford Innovation Lab, produced by the Stanford Technology Ventures Program (STVP), brings you conversations on the leading edge of entrepreneurship, featuring Stanford faculty and other experts on strategy, creativity, technology and smart growth.
If you really want to win at negotiation, stop fighting and start listening. In this episode of Stanford Innovation Lab, host Tina Seelig speaks with Margaret “Maggie” Neale, professor at the Stanford Graduate School of Business, for answers to the burning questions about negotiating. Is emotion your most powerful tool? When does deference earn you more than dominance? Will setting a walk-away price decrease your drive to negotiate for more? Maggie also shares pro-tips on negotiating in all settings, from the office to the farmers’ market.
