The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jeff Vidler’s company Audience Insights teamed up with Jeff Ulster and conducted a deep dive n podcasting. The study was commissioned by the Globe & Mail. The study’s goal is to help podcasters develop content strategy, increase opportunities for monetization and create a road map for growing a young and diverse new audience. There were questions about the types of podcasts consumed, where they listen to them, demographics, and the most interesting stat – when they started consuming podcasts. I’ll spoil it now – 74% of respondents said it was within the last 3 years, and 41% in the last year. Numbers like that speak volumes to podcasting’s ascension.
You can download the podcast study here: https://docs.wixstatic.com/ugd/b9f0d2_8411a2fefd7948399be55f1197f28a85.pdf
Jeff will be appearing at the OAB Conference and offering insights on Generation X. This is an ample opportunity to take about the generation sandwiched between Boomers and Millennials. Now that they make up the 35-54 demographic, if they aren’t catered to now – they never will be.
Finally, I wondered what a radio station called Gen X Radio would sound like. (Actually The Sound Off Media Company has a number of format design concepts… this one was created last year)
The show is brought to you by Promosuite. Please visit their site and go paperless. http://www.promosuite.com/mattcundill
The Audience surveys is here http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
