The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.
If you don't tell your story, someone is going to tell it for you; which is why we have Radio Connects. They speak to advertisers and agencies on behalf of 540 stations in Canada. Today we provide a little background on what they do for Canadian radio. Radio Connects has commissioned a Share of Ear Study for Canada – aptly called "The Canadian Audio Landscape Study". The results show that radio is slightly stronger in Canada than in the United States - for interesting reasons. And it also tells a story about our relationship with streaming and podcast.
This Episode is brought to you by Promosuite and the new cloud based paperless studio stystem - Promosuite Next. http://www.promosuite.com/soundoff
Speaking of surveys - take ours here. http://survey.podtrac.com/start-survey.aspx?pubid=c-pwg3hNJ1tz&ver=standard