So You Want to Run a Restaurant (SYWTRAR) is a podcast exploring the trials, triumphs, and technical difficulties of running a successful restaurant in the always changing, ever-more-competitive North American food and beverage landscape. Powered by Back Of House, the leading independent platform for independent restaurant operators to find, filter, and save on the technology they need to succeed, SYWTRAR is dedicated to celebrating the work, wisdom, and innovation changing the way we’re eating and drinking— today, tomorrow, and beyond.
In this episode, TikTok, the power of social media and its ongoing influence over the foodie scene is discussed, including Chicago’s Beacon’s Donuts rise to instant success that all started from one viral video.
Zach and Claudia then interview Michelin Star and Award Winning Pastry chef, Aya Fukai. Aya owns and operates Aya Pastry in Chicago’s West Town neighborhood which was listed as the Top 100 Best Bakeries in America by Food & Wine Magazine. Her other awards include Eater’s National Pastry Chef of the Year, a 2017 for James Beard Outstanding Pastry Chef nomination, and her award for Chicago Tribune’s Pastry Chef of the Year in 2018.
Aya tells us how meeting Danny Grant, the current Chef/Owner of Maple & Ash and Etta, and David Pisor, eventually led to the creation of Aya Pastry. Although the bakery started out as a primarily wholesale business and a commissary kitchen for Maple & Ash, it has grown to be a huge success in both the B2B and B2C space. Learn how Aya scaled her business, grew her following, and how she’s creatively including Aya Pastry in each Maple & Ash location as the restaurant expands nationally.
References
Back fo House
Chicago Reader
Oberlo
Beacon Doughnuts
Social Links
Aya Pastry
https://www.facebook.com/ayapastry
https://www.instagram.com/ayapastry/
https://twitter.com/aya_pastry?lang=en
Aya Fukai
https://twitter.com/chefayafukai
Maple & Ash
https://www.instagram.com/mapleandash/
https://www.facebook.com/mapleandash/
David Pisor
Twitter: @dpisor
Danny Grant
Twitter: @chefdannygrant
