Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Doug Zarkin (CMO of Pearle Vision) was hired to revitalize a struggling marketing organization and solidify brand positioning in an increasingly challenging environment: direct-to-consumer prescription eyewear. He recognized the value of the trust that bonds Pearle Vision's patients and eye doctors, which is built upon a series of small moments.
These moments sparked a series of emotionally supercharged content campaigns, displaying in full view the importance of knowing, on a personal level, who is helping you choose the perfect pair of glasses. In this episode, he notes that in order to succeed as a brand of people caring for people, you have to create genuine, emotional connection. Consistently.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.