Knotch brings marketers to the mic for conversations about tying digital, demand, and growth marketing efforts to business outcomes and ROI.
In Pros & Content, Ellen Schwartze, Sr. Director of Demand Generation, sits down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In Data-Driven CMO series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcasts
Today on the podcast, we’re joined by Mallory Russell, the Head of Content Marketing at Square. Mallory believes great content doesn’t just generate brand awareness but services the entire marketing funnel. Learn how her content strategy services a wide variety of Square buyers.
Square seeks to answer consumer questions before they even have them, while simultaneously showcasing how their solutions can help support small businesses. Furthermore, Square aims to tell authentic stories that resonate with consumers on a personal level. This powerful combination has helped propel their business to new heights.
Find more great content here: ProsAndContent.co