Anda Gansca, CEO and Co-Founder of Knotch, sits down with marketing leaders and dives deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
The eighth of our weekly roundtable series. Alongside hosts Anda Gansca and Rachel Tipograph, our guests discuss how certain brands have evolved their marketing messaging and content across the course of the COVID-19 crisis. They review the lasting changes that it is going to have on how marketers approach their work, and which companies stood by their values and messaging throughout it all.
Our guests include: Monique Bonner (CMO, Akamai Technologies), Aimee Johnson (CMO, Zillow), Linda Lee (CMO, Campbell’s Meals & Beverages), Julie Leigl (CMO, Slack), Orchid Bertelsen (Head of Digital Innovation, Nestle USA)
This episode was recorded on May 7, 2020.