Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.
In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.
In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.
Learn more at https://www.knotch.com/podcast
Aaron Bernstein (Senior Director, Insights & Advocacy at Walmart) joins Anda Gansca on Pros & Content this week to talk about how he's built his team and practice by disrupting traditional corporate comms with innovative, independent technology and trust.
Walmart is one of the biggest, and most visible brands in the world. Every word that comes from any of their channels is seen by countless millions. Building trust through all media is crucial, and that's dependent on the hard work that goes in before any single message is sent out.
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